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Cover Your Gray at Sephora

Cover Your Gray at Sephora: Madison Reed TwitterThis is a sponsored post.

I don’t need an excuse to go to Sephora, so I was excited to have a reason to go and shop for Madison Reed’s best-selling Root Touch Up, a lightweight powder you use to cover gray hair at your part, hairline, and even your eyebrows.

We were greeted right away by a helpful Sephora staffer named Amy. She took me straight to the bins near the check-out area and helped me decide on the correct shade of Madison Reed Root Touch Up powder for my hair. Since my hair is a dark red with reddish highlights, Amy suggested Auburn Red for me.

Madison Reed makes shades that will blend with almost any color. At your local Sephora, you can pick up one of four shades, Dark Brown, Medium Brown, Light Golden Brown and Auburn Red. Ask one of their color crew specialists to help you with color selection if you are unsure. There are three additional colors–Light Brown, Light Blonde and Black–available online at and

I’ve tested a wide array of root cover-ups before. They are good for extending the life of your color by disguising the grow-out at your part and along the hairline. I’ve used a few sprays that work okay but the number of uses per can, even with a very light-handed application, make sprays expensive on a per-use basis.

Creme root cover ups that come in a tube like mascara and are applied with a spoolie brush have never worked well for me. It takes forever to apply, are hard to get good coverage, are messy to blend, and flake off.

Outside sephora

It’s always fun shopping at Sephora with my daughter.

Color sticks that are like hair-colored lipsticks are similarly hard to apply, and in my opinion don’t look natural.

I’m excited to try this dry powder. It looks like everything I’ve been looking for in a root cover up product. Madison Reed is a product line I’ve used before, so I have a certain level of trust in the brand. Until now, I’ve only bought Madison Reed hair color, gloss, and shampoo and conditioner directly through their web site. Being able to buy the root cover up at Sephora is a great option since I already shop there.

What I like about Root Touch Up before even using it:

  • It comes off when you shampoo, not when you sleep, sweat at the gym, or get caught in the rain.
  • At $30 for an estimated 60 applications, Root Touch Up is the most economical root cover I’ve bought.
  • I love what’s not in it–it’s sulfate-free, gluten-free, PPD-free, and contains no added parabens.
  • It has hair-loving ingredients like argan oil, keratin, and ginseng root extract.

It took me less than a minute to get the right Madison Reed product in Sephora, so my daughter and I had plenty of time to wander around the store and test all the products. I may have bought a few other things.

Here’s a great coupon for Midlife Boulevard readers. Use this link to purchase Root Touch Up through the Madison Reed site, and a complimentary brow brush, valued at $7.95, will be added to your cart at checkout. This deal lasts until 8/31/2015.

If you pick up some Madison Reed Root Touch Up, send me a picture to [email protected]! Later this week I’ll have a follow-up post showing my results using the product.

Anne Parris

Anne Parris is a managing partner Midlife Boulevard. Her personal blog, Not A Supermom, is your typical mommy blog that her kids say used to be funnier. Anne has a business degree and a dusty résumé from a top accounting firm and a Fortune 500 company, which she reminds herself of every time she is washing underpants. She lives with her family in Virginia and blogs mostly to support her coffee habit.

Maura Sweeney

Monday 24th of August 2015

I've been struggling with gray since my teens and always appreciate a great way to "cover up" between colorings. Many thanks for this latest option on the market!

Anne Parris

Monday 24th of August 2015

If you try it out, let me know what you think. I'm curious what the other shades look like on other people.

Rebecca Forstadt Olkowski

Monday 24th of August 2015

That sounds like a great idea. I've never used a touch up product before because I'm not great at doing my own hair but will give it a try.

Anne Parris

Monday 24th of August 2015

I'll have a review with a bit of how-to later this week, but basically dab it on with a brush. So much better than spray or mascara-types.


Monday 24th of August 2015

Does it work for just color touch-ups as well? I don't have gray, but I do get highlights and sometimes they grow out at really crappy times. I usually use a little bit of dry shampoo combined with Keratin Complex Sparkle + Shine. But sometimes it is a little TOO "sparkle and shine" for my taste. I like the idea of being able to add just a little of this to my roots in those days leading up to my highlights.

Anne Parris

Monday 24th of August 2015

From the million videos I watched, I think it would indeed cover darker roots on blonde hair. You can apply it in dabs to make extend your highlights. I'd use a more narrow brush than what comes in the compact. The free eyebrow brush might be a good tool for that job.

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