Last week I went shopping at Sephora to purchase Madison Reed Root Touch Up. I’m working with Madison Reed and Sephora to bring you this sponsored post. All opinions are my own.
Madison Reed makes products I’ve already used. I’ve tried their at-home hair color, their shampoo and conditioner made for color-treated hair, and their hair glaze. The only product I’d yet to try was their Root Touch Up. It’s a pressed powder that comes in a really pretty compact. You apply it with the included brush to your roots and hairline to cover any gray (or any dark growout if you are blonde.)
Four colors of Root Touch Up are sold in Sephora stores (in the bins as you go to checkout), with three more shades available online.
The very helpful clerk at Sephora suggested I get the Auburn Red shade Madison Reed also calls Sienna. I thought it might be too light, but took a chance.
To apply the colored powder, I parted my hair and pinned it taught to make applying easier. You could use clips or bobby pins or just hold it down with your other hand. I think wavy or curly hair would probably do best pinned so the hair at the roots is flat.
Application is no harder than applying eye shadow. In fact, I thought it was easier since you don’t have to contour. Just brush on. Boom, five minutes and done. I do try to avoid the skin of my part, so it looks completely natural. I think it looks fine either way though.
This product can also be used on your eyebrows. In fact, click through here and and order of Root Touch Up includes a complimentary brow brush at checkout, which is valued at $7.95. Using that link will automatically add a brow brush to your order of Root Touch Up, one time only and for a limited time.
Root Touch Up is water resistant and will last through a workout at the gym, and getting caught in the rain. It should last until you shampoo it out. Also, it won’t rub off on your clothes and your pillowcase.
Madison Reed says the product contains micro-milled pigments to give your hair color a natural-looking depth. And the powder formula will absorb oil and boost volume to refresh “next day” hair with a light, fresh fragrance. I think it smells a little like fresh linen or clean clothes.
What I like best about all the Madison Reed products I’ve bought, Root Touch Up is also free of harsh chemicals like titanium dioxide, sulfates, added parabens and gluten, making it safe for those with allergies or sensitivities. Yes, it’s gluten free!
I thought about recording a video of my application tests, but Madison Reed already has an excellent video here. I love how they show a diverse group of beautiful midlife women.
Madison Reed launched in 2013 with a mission to deliver professional-grade, non-toxic hair color to women. All products are created to exceed expectations for performance, while simultaneously decreasing the risk to consumer health and creating healthier hair over time. Current products include the Madison Reed Color System: Color Reviving Gloss, Root Touch Up, Color Enhancing Shampoo & Conditioner and at-home Color Kits, and the new VITALIZE styling line.
I’ve tried bad, inexpensive ones and a few okay, expensive ones. At around $30 and sixty uses per compact, Root Touch Up is a good value for a product that works for me. The Sienna was the perfect color after all. I’m really happy with how fast, easy, and natural-looking the Madison Reed Root Touch Up is on my hair. I’ve stretched out my time between salon visits by two weeks! Have you tried root touch up products before?
Anne Parris
Anne Parris is a managing partner Midlife Boulevard. Her personal blog, Not A Supermom, is your typical mommy blog that her kids say used to be funnier. Anne has a business degree and a dusty résumé from a top accounting firm and a Fortune 500 company, which she reminds herself of every time she is washing underpants. She lives with her family in Virginia and blogs mostly to support her coffee habit.
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