Hope everyone had a wonderful holiday weekend! Today, I am asking for you to chime in with your honest thoughts and ideas. One of my most read posts was about the demise of Coldwater Creek. Since then, other popular retailers from Gap to Macy’s have posted lower earnings and need to make changes. I have spoken with retailers who target the midlife and beyond woman and they want to know one thing… WHAT DO YOU WANT? In fact, I was on the phone with one just this past week and that conversation inspired this post.
So, if you could describe your perfect clothing retailer, what would it look like? Why would you go there? What is most important to you? Is it service, quality, price, accessibility, styles? What are the key factors for you when you decide where to shop?
Please, ladies, let’s be specific. In order to help retailers we need to be as detailed as possible. This is not a one word answer. They want to know what we want and what we think is the best way for them to communicate with us. If older models are important to you, say so. Do you prefer to shop online? In the store? Through a catalog? Which is the best method to reach you? Who can earn your loyalty and what exactly does it take?
Are there any stores you have ceased to shop with? And if so, please tell us why. I do believe that to some businesses we are a conundrum. They don’t understand how to buy for women like us. Women who are older, but do not want to look it! Yet do not want to look too young either. And to top it off, many merchandise buyers are fresh out of college. So let’s help them out. Share this post, pass it around and let’s see if we can send our big voice into retailing world with advice which will help some to survive.
Are you game? I’m looking forward to seeing what we share and pass it along to some retailers for their consideration. Use your voices, I (and the retailers!) definitely want to hear them.