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How to Develop Ageless Style

“We over 40s spend more time than any other female consumers cherry-picking racks of the irrelevant, the inappropriate, and the banal to find out what of the new will work for our wardrobes and our bodies now. You have a far better chance of finding the best design – in any price range if you have a clearly defined image of what you are going for.”

– Kendall Farr, author of Style Evolution, How to Create Ageless Personal Style in Your 40s and Beyond.


Yes, another book with guidance for our age range!  I happen to believe within all of the books I have introduced to you there is good and questionable advice, but by doing a little study and homework, we can all begin to develop that special personal style we long to possess.  Farr brings in the concept of AGELESS PERSONAL STYLE.

She defines it this way, “Ageless is first an organic, natural approach to fashion. It is based on wearing good design with the right foundations underneath.  It is a given that creating a flattering silhouette on a body (at any size) is appealing (at any age).”

She believes a woman with ageless style is savvy and

. Understands that the softer a woman’s body becomes, the more structure she needs in her clothes

. Bypasses gimmicks, detail overload, and tricky shapes – all of which can look very aging on a midlife woman.

.  She looks individual and plugged into what is current, but she interprets things her own way

.  Knows that some details like buttons and prints on children’s clothing will make her look matronly or out of touch.

.  Creates a canvas with her clothes and wears a mix of current and distinctive accessories – new and old- to express her singular style.

Next time, I will bring more details from Farr’s book.  However, here is a touch of Pam in all of the discussion about ageless dressing.  I have a few pieces I believe are necessary in your wardrobe to achieve ageless dressing and which are flattering for any woman:

  1. Pencil Skirts – flattering on any size or age woman. You can dress them up with jackets or casual with a tunic sweater or cardigan.   Petite women may need a tailor and a shorter top.
  2. V Neck knit tops and sweaters – Yes, even with an aging neck, these elongate and flatter your style. They open up your face and set a canvas for your great smile!
  3. Dark wash denim – can go casual or dress for success….no rips or tares, just a great fit in dark wash
  4. Jackets, jackets, jackets – with great seaming for flattering curves…again can go professional or casual…these are a must.
  5. Accessories – there is just power in scarves, statement necklaces, purses, and shoes…you can have a neutral based wardrobe with amazing accessories and be known for your impeccable style.

Does anyone have something to add to this list?   How do you interpret ageless style?

Join us in the Joy Boutique and come back next week to learn more from Kendall Farr!  Have a wonderful autumn week everyone!

midlife boulevard, columnist, midlife women, middle-age, midlife crisis

Pamela Lutrell

Pamela Lutrell began her blog, <a href="">over50feeling40</a>, July 2010 with a desire to encourage women over 50 to walk in strength, confidence and joy. Of course, head turning style makes each day fun!

Pamela Lutrell

Pamela Lutrell began her blog, over50feeling40, July 2010 with a desire to encourage women over 50 to walk in strength, confidence and joy. Of course, head turning style makes each day fun!

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Susan Page

Wednesday 22nd of October 2014

Looks interesting!

Carol Cassara

Tuesday 21st of October 2014

If ONLY I could get a scarf to stay in place!


Tuesday 21st of October 2014

You pretty much nailed it here Pam, with your list. I might add a sheath dress that can be worn like a jumper, with a jacket or jacket-type of sweater. That is one of my basics in each season, a neutral sheath dress. But your list is what is in my closet and the options these pieces provide create ageless style, in my opinion. These are great basics and stay far away from the dreaded 'matronly'!! I'm going to look up this book!


Tuesday 21st of October 2014

What about summer? For half the year, I cannot wear jackets, dark denim, jacket or sweater. How does one look timeless in the summer?


Tuesday 21st of October 2014

Hi Tessa, Thanks so much for reading! As we get closer to warmer weather again, I will do an update!

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