Clean, Real, and Pure Foods: Cut the CRAP and Get Fit

Can’t remember the last resolution you kept? Join the club. Each year, of all of the Americans who welcome the New Year with a resolution, 35 percent of them throw in the towel during the first month, according to a survey from FranklinCovey. Fast-forward and things get even bleaker: Only 23 percent of resolutions ever hit the one-year mark.

The solution to your failed New Year’s resolutions: “Cut the CRAP!” says certified health coach, Maura M. Knowles, a.k.a. Mo the Morselist, founder of Mac-n-Mo’s Morselicious Treats, host of the new online show Mac-n-Mo’s, and author of themorselist.com and two e-cookbooks, including the MORSELICIOUS 21 day DETOX e-cookbook. But no, that’s not just a dose of tough love. See, as far as Knowles is concerned, CRAP stands for Carbonated sodas – Refined sugars -Artificial anything -Processed/Preservatives.

Instead, Knowles encourages you eat a whole different kind of CRAP: Clean – Real – And – Pure foods. Whole grains, lean protein, fresh produce, and healthy fats are the bedrocks of her better-body eating strategy. So, for this year’s resolution, forget the crash diets, elimination plans, and downright starvation tactics. Follow Knowles’ 85/15 rule: Eat clean, real, and whole plant-based foods 85 percent of the time, and allow yourself 15 percent wiggle room. After all, too-strict diets aren’t sustainable, and can lead to the yo-yo dieting with which we are all far too familiar. While the weight women lose during a typical Near Year’s crash diet is composed of both muscle and fat, weight gained is 100 percent fat. That’s a big problem, especially for menopausal women who are already prone to muscle loss.

Even worse, many so-called healthy food labels actually trick women into eating CRAP when they think they are eating well. “There is a big misconception that a fat-free diet is healthy. When fat is removed from a food-like product (note, I do not call it food) more CRAP goes in and our bodies don’t recognize it as food, but the addiction cycle continues and we crave and eat more,” Knowles says. “There are gluten-free and vegan-free products out there loaded with sugar and salt.”

In fact, “low-carb,” “healthy,” “energy,” and “fitness” labels aren’t regulated, so manufacturers can slap them on pretty much whatever they want. Even foods sporting the yellow Whole Grain Stamp, which designates that various nutritional standards have been met, are still higher in sugar and calories than whole grain foods that don’t flash the label, according to new Harvard University research.

That was the challenge that spurred Knowles (Mo) to mix up her first batch of Mac-n-Mo’s Morselicious Treats. Her dad (Mac), a diabetic, had just been discharged after a successful quadruple bypass surgery –and he was craving something tasty, but needed something healthy.

“Dad begged me to make him a treat that complied with his strict dietary restrictions. My mission was set in motion to create ‘legal’ treats he could enjoy. Dad needed a treat that was pure, clean, low in sugar, had no chemical sweeteners, and even had very limited amounts of fruit because of his diabetes, plus no sodium,” Knowles says. “If there is a low-sugar treat out there, it usually has sodium. If there is a low sodium treat, it usually has sugar or sweeteners or cholesterol or this or that — you get the picture. I had zero clue what, how, where, but I was steadfast on the why!”

The bite-sized morsels she whipped up in her parents’ kitchen in Sacramento, California, are now available in more than 30 retail locations and even more online stores. As her Morsel Rap says, “Cookies have eggs, sugar, butter and fat. Mac-n-Mo’s Morsels have none o’ that!”

P.S. Suffering in silence is OUT! Reaching out is IN!