Conference season for bloggers starts soon. Great blog business cards are a must-have for networking with brands and other bloggers. You want cards that are high-quality and professional looking, but that won’t break the bank.
I like to stock up whenever I see a great sale. I’ll buy a pack of 50 or 100 whenever Tiny Prints has a sale. At my last conference of 2013, Type A Parent in Atlanta, I had two different styles of business cards in my purse and still left my newest set at home. I always change it up a little each order to keep it fresh and updated.
After any networking event you’ll have a ton of business cards to sort through. I’ve noticed a few things that help a card stand out in the right ways.
A photo helps me remember who you are when the conference is long over. It should be of you preferably rather than a cartoon or a logo. Logos change. Your face will help me connect to the information on your business card later. Make sure it looks like you!
Keep the text simple. Your name, your blog name, and your email can be enough. Be conservative with what additional information you add. Do I really need both your Twitter profiles and your locker combination at the gym? People are most likely going to look at your blog and email you. Anything more specific you can write it on the back.
A clear title can be a useful addition. Are you a blogger, graphic designer, writer, virtual assistant, a partner in a partnership? Consider carrying more than one kind of card if you have more than one business. Easy enough to pull out the proper card depending on who you are talking to.
Sort, organize, file, scan, spindle, mutilate or fold the cards you’ve gathered once you are home. Follow up while your new contacts still remember you.
The one thing you must not do is use the email information to add people on your email newsletter. Worst. Thing. Ever. Also, it’s spammy, and outside of Hawaiian sushi, spam is bad. Read this article about the importance of permission. Getting someone’s business card gives you permission to send them a personal email, not add them to what is ultimately your marketing list.
Now is a great time to order your cards for upcoming events. Tiny Prints is celebrating its birthday by giving you the gift of 30% off everything between now and March 4.
Visit them now through this affiliate link, choose from any of their products,and when you check out use the promo code BDAY10 to save 30%.
If you have a tip for the perfect business card design, apps that help you organize contact information, or really amazing follow-up technique, please leave me a comment!