10 Things You Need to Know About Foundation

Last week, I began to share with you some of the advice given in Andrea Q. Robinson’s book, Toss the Gloss.  As an industry insider, she has a lot to say and I highly recommend purchasing this book…I am only “glossing” (get the pun) over it!

Robinson is very honest about what is fact and fiction from the beauty industry.  She acknowledges the hype and exposes truth on several levels.  This week I wanted to share her advice on one of the most controversial decisions for the midlife lady.  Just as dicey as whether or not to wear leggings or miniskirts is the decision about wearing overall foundation.  Again, she writes pages on the topic, but here are her highlights:

1. “As much as I am a proponent of all things natural, I don’t think foundation is optional. In fact, foundation is almost mandatory…the single most important weapon in your cosmetic arsenal.
2. Think of foundation as the perfect white T-shirt of makeup…it’s the crucial anchor piece around which you can build the rest of your look.
3. Revealing the right parts of your skin makes you look fresh and beautiful. Attempting to hide the wrong parts of your skin makes you look old.
4. What works is finding the right foundation, using it where needed, and warming it up with a little color.
5. Menopause can change the color of our skin; as well as, the elasticity and texture. You need to check your foundation color every now and then to make sure it still matches.
6. In order to banish that gray pallor in aging skin, shift from pink based foundation shades to gold based. Foundations with gold undertones work magic.
7. Take a friend with you foundation shopping to get an unbiased opinion on color.
8. Remember, natural light is the best way to look at foundation…so get a sample before making a purchase.
9. Avoid foundations with these labels: anti-acne, balancing, clarifying, long wearing, oil-free, powder, smart.
10. Avoid foundations advertised as age-defying; appears to diminish; helps to minimize; helps to prevent; improves the look of; may combat; more than smoothing; reduces look of; lifting; or firming.”

The book will give you specific brands to consider at all price points; a plan for matching your skin color; and tips for perfect application.

I have only been a foundation girl for a couple of years, but I am so glad I started.  It has made a huge difference in my appearance, and I believe helped my skincare.  What about you?  Foundation? Or All Natural?

Sit down in The Joy Boutique and talk awhile.  Then have a wonderful week!